Come July, Google Chrome will add stark security warnings that could turn business away from your website if it’s unencrypted. Specifically, Google will brand your site as “not secure” in the address bar of its popular web browser if it senses you’re operating without encryption. “Users presented with this warning will be less likely to interact with these sites or trust their content,” so it’s “imperative” that site operators get their websites encrypted, said Patrick Donahue, security engineering product lead at Cloudflare, a web services provider.